Anti-trends 2024: what's no longer in fashion

Fashion is an ever-evolving world, with trends that come and go within a blink of an eye. SSP has identified several items that will no longer be in vogue. Let's explore these anti-trends that are bidding farewell to the fashion scene.

Denim maxi skirts had their moment in the spotlight last year, adorning the legs of fashion bloggers and celebrities. However, in 2024, the long denim skirts have started to lose their charm. The prevailing trend now is the midi length, which has taken center stage in the fashion world.

Ugg boots, beloved for their comfort and warmth, have evolved over the years. In 2024, experts suggest reserving midi- and maxi-length Ugg boots for country getaways, as the trend leans towards shortened models with platforms. Ugg boots featuring red accent stitching are particularly sought after.

Cargo pants once celebrated for their utilitarian aesthetic and numerous pockets, have fallen out of favor in 2024. Instead, carpenter trousers and baggy distressed jeans have taken their place, enjoying a surge in popularity this year.

Hot pink, synonymous with the trendy barbicore style inspired by Barbie dolls, has seen its heyday come to an end since the summer of 2023. Fashion brands are increasingly veering away from pink, with a notable 30% decrease in pink items in their latest collections. The focus has shifted to the trendy colors of orange and red for those daring to make a bold color statement.

Logomania, characterized by a proliferation of brand logos on garments, is fading away as well. Smart minimalism is now gaining momentum, with a growing demand for brands that prioritize subtlety and quality over conspicuous branding.

Neon colors, once championed by Balenciaga's creative director Demna Gvasalia's efforts, failed to reignite the neon trend. Acid colors have become synonymous with the aesthetic of the past decade. So, if you're aiming for a vibrant look, consider red, orange, or yellow as alternatives to neon.

The craze surrounding Bratz doll-inspired platform shoes, spotted on celebrities like Nicola Peltz, Gigi Hadid, and Anne Hathaway, has subsided. To stay on-trend in 2024, select platform shoes with a more understated design or opt for pointed-toe pumps.