Private realtor or real estate agency: which is better to choose

In real estate, the choice between working with a real estate agency or a private realtor can depend on many factors. SSPDaily has told what are the differences between them.

Economic efficiency

Real estate agencies usually charge a higher commission than private realtors. However, through real estate agencies, you can often find more potential buyers and sellers, which ultimately leads to faster and more profitable transactions. On the other hand, private realtors may offer lower commissions, but they may not have the resources and marketing reach of agencies.

Market knowledge and expertise

Real estate agencies usually have a team of professionals with a high level of knowledge and experience in the market, providing their clients with a wide range of resources and services. Private realtors usually offer an individualized approach and have better knowledge of specific neighborhoods or types of real estate.

Accessibility and convenience

The availability of staff during business hours to ensure constant access to services and support is usually typical for real estate agencies. In contrast, private realtors have flexibility in their work schedules and offer personalized services outside of business hours.

Ability to negotiate

Real estate agencies can have more influence in negotiations due to their reputation, connections, and established relationships in the industry. At the same time, private realtors can take a more personalized and direct approach to negotiations, adapting their methods to the specific needs and preferences of their clients.