David Beckham ventures into wellness sector with IM8 brand

Renowned athlete David Beckham has recently entered the wellness industry by becoming an investor in the reputable biotech firm Prenetics. Additionally, he will serve as a co-founder of IM8, a burgeoning consumer health brand operating under Prenetics' umbrella. This is prepared by SSP.

On July 11, Prenetics disclosed Beckham's strategic investment, revealing his pivotal role as a co-founder in the establishment of IM8. Beckham acknowledged the instrumental contributions of medical, fitness, and exercise professionals throughout his successful career, expressing gratitude for their influence on his overall health and well-being. With his involvement, Beckham will not only be a co-founder but also serve as an ambassador for the brand.

While details regarding IM8 are not yet publicly available, the brand's website enigmatically mentions its partnership with NASA's former chief scientist, indicating the incorporation of cutting-edge technology and knowledge in its development.

Danny Yeung, CEO and co-founder of Prenetics, emphasized Beckham's inclusion as marking a transformative era for the firm, citing his embodiment of values such as discipline, teamwork, and exemplary health. Yeung expressed the belief that their collaboration has presented a unique opportunity to meaningfully contribute to the burgeoning consumer health and wellness industry.

Founded in Hong Kong, Prenetics went public in 2021 through a Special Purpose Acquisition Company (SPAC), making noteworthy strides in the field of biotech.