Priceline has a new AI voice assistant thanks to OpenAI

Priceline's new AI-powered assistant, Penny Voice, revolutionizes the travel booking experience. Collaborating with OpenAI, Priceline has utilized advanced technologies, including OpenAI’s Realtime API and GPT-4o, to enhance its AI travel assistant. Penny Voice simulates human conversation with advanced voice modes, capable of understanding and anticipating complex travel inquiries. Originating with hotel bookings, the service is accessible via Priceline’s website and iOS app, with plans to expand to flights and rental cars.

Pioneering the integration of OpenAI’s Realtime API, Priceline introduces Penny Voice, marking significant advancements in conversational AI technology. This integration offers users interactive hotel searches, activity recommendations, and more via simple voice commands, making travel arrangements seamless and efficient. According to Priceline CEO Brett Keller, Penny Voice underscores the company's commitment to innovative travel solutions. OpenAI's Olivier Godement also emphasizes the collaboration’s success in combining natural conversational experiences with advanced AI technology.

Penny Voice personalizes every interaction by learning customer preferences, using multimodal technology for accurate real-time responses across 120 languages. Extensive consumer insights and romantic voice casting contribute to creating an approachable AI voice. Upcoming enhancements will introduce emotionally-aware responses and improvements in customer service continuity. Travelers are invited to explore this groundbreaking technology for a more intuitive travel experience at Priceline’s platforms.

Earlier, SSP wrote about Xiaomi's upcoming electric scooter range.