Bad Bunny Shines in New Calvin Klein Campaign

Puerto Rican singer Bad Bunny, also known as Benito Antonio Martínez Ocasio, has become the latest celebrity to model Calvin Klein's Icon Cotton Stretch underwear for their Spring 2025 collection. Directed by photographer Mario Sorrenti, the campaign captures the 31-year-old artist showcasing the brand's updated underwear in striking black and white boxers and the classic tank top, all against the stunning backdrop of Puerto Rico. This is prepared by SSP.

The Icon Cotton Stretch line revitalizes designer underwear comfort with a stitch-free Infinity Bond waistband, a supportive contour pouch, and excellent shape retention. Accompanying the campaign is a film featuring Bad Bunny's hit song "EoO." The campaign's release follows Bad Bunny's appearance at New York Fashion Week alongside Calvin Klein, Christy Turlington, and other celebrities such as Eve Hewson and Alexander Skarsgård, who have also featured in previous campaigns.

Additionally, Bad Bunny excites fans with a series of revealing photos on social media. Wearing skintight briefs, the singer flaunts his torso's vivid tattoos, including motifs like a rainbow and skeleton in a cowboy hat, cementing his position as a modern style icon. His brief caption simply reads, "calvin klein."

A testament to his influence, Bad Bunny's latest album, Debí Tirar Más Fotos, released in January, paid tribute to his Puerto Rican roots and shattered records, achieving 1 billion streams on Spotify faster than any of the singer's previous albums, including Un Verano Sin Ti. This Calvin Klein endeavor is not just a promotional campaign but a celebration of Bad Bunny's continuing impact on music and culture.

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