Meghan Markle Teases Her 1st As Ever Product, Honors Prince Harry in New Instagram Post

On February 20, the Duchess of Sussex, 43, shared an uplifting Instagram post. She hinted at the launch of her first product under her rebranded enterprise, As Ever. The post also included heartfelt tributes to her husband, Prince Harry, and her son, Prince Archie, aged 5, US Weekly reported.

Meghan's post showcased a vision board rich with recipes, imagery, and motivational quotes. "From memory lane to the memories I'm making today…" she wrote. Among the board's elements, jam jar labels for a raspberry spread featuring the As Ever brand and logo drew attention. On February 17, Meghan announced that her company — previously known as American Riviera Orchard — will continue producing jam. Her first product, strawberry jam, debuted last year.

"Of course, there will be fruit preserves," Markle stated in an Instagram video, detailing her brand transition. "I think we’re all clear at this point that jam is my jam. There are many more products I love, and it’s time to share them. I can't wait for you to see it. Thanks, guys!"

The vision board also carries charming mentions of Harry, 40. In the image's bottom corner, a watercolor depicts Meghan and Harry walking their late dog, Guy, sharing an affectionate kiss. Near this artwork, a green star features the name Archie, written in crayon-like handwriting. This suggests it was created by the young prince, distinguishing Archie and his sister, Princess Lilibet, 3, featured on the As Ever website.

This captivating collage includes a recipe for a cocktail named the Signature Tig Cup and images of assorted delicious meals paired with inspirational quotes. One states, "Stay close to people who feel like sunshine," while another humorously claims, "I love you with all my butt. I would say heart but my butt is bigger."

Meghan formally unveiled her brand's rebranding through Instagram on Monday, gearing up for her new Netflix series, "With Love, Meghan." She explained, "Last year, I thought, ‘American Riviera, that sounds great.’ It’s a nickname for Santa Barbara, yet it limited me to things primarily made and grown in this area."

This name change gained affirmation after "Netflix partnered with me, not just in the show but as a business associate. It was monumental. I've waited to reveal the name secured in 2022, now known as As Ever."

Markle clarified, "As Ever means ‘as it's always been.’ If you’ve followed my journey since 2014 on The Tig, you understand my passion for cooking, crafting, and gardening. This is what I do."

The name change symbolizes the brand's expanded vision while hinting at broader geographical and thematic significance. Initially labeled as ARO, which referenced Meghan and Harry’s adopted California dwelling, As Ever encompasses much more. Us Weekly confirmed Meghan’s strong ties to the brand's new name.

Meghan has long cherished the phrase "As Ever," expressing continuity and tradition. She has consistently used it in her correspondence for several years. This rebranding signposts her commitment to authenticity and personal connection in her endeavors.

Earlier, SSP wrote that Meghan Markle's personal Instagram reached major milestone soon after launch.