Taylor Swift's Book Sets Record with 814,000 Copies Sold in Just Two Days
Taylor Swift is achieving remarkable success beyond her music career. The 14-time Grammy winner's "Eras Tour Book" sold 814,000 copies in its first weekend, according to the Associated Press on December 4, 2024. This impressive tally marks it as the top-selling book of the week and sets a record for the most successful book launch of the year, PEOPLE reported.
The "Eras Tour Book" showcases over 500 captivating photos and anecdotes from her groundbreaking 20-month tour across five continents. Retailing exclusively at Target for $39.99, the book was released on Black Friday, November 29. Circana's sales tracking reported figures through Saturday, November 30.
In the realm of first-week sales, Swift's achievement is second only to Barack Obama's *A Promised Land*, which sold 816,000 copies upon its 2020 release. However, it’s essential to note that Swift's book launched exclusively at Target, while Obama's memoir was available through many other retailers, extending the availability window.
Swift revealed the book's publication during a *Good Morning America* appearance on October 15. "Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour," she shared, expressing gratitude to her fans for their support. In a heartfelt note inside the book, she reflected on her journey and what made the tour special.
"I'll never forget the call when I explained my idea of the concept for The Eras Tour," she noted, emphasizing how it enhanced her commitment to health and dedication.
Taylor praised her "incredible crew, band, singers, and dancers" who matched her dedication. She emphasized the shared experience of live music, as life unfolds in phases and memorable moments. "Here is the official retrospective of the most wondrous tour of my life," she reiterated.
The book concludes with the heartfelt phrase "See you next era...", accompanied by Swift's own handwriting. "The Eras Tour Book" can currently be purchased at Target, allowing fans to relive the unforgettable moments of this historic tour.
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