'Fairy Butt Mother' Kim Kardashian Presents New Comical SKIMS Ad

Kim Kardashian has added humor to the world of fashion once again by transforming into the 'Fairy Butt Mother' for a new SKIMS advertisement released on Tuesday, February 11. The ad promotes SKIMS' new body-enhancing shapewear set to drop on February 13, featuring nine innovative styles such as SKIMS Ultimate Bras and SKIMS Body. This is prepared by SSP.

The advertisement playfully begins with Kardashian appearing as a fairy, wearing glittery wings and leading with the motto, "SKIMS Fairy Butt Mother." The comical storyline introduces a woman on a yoga mat (or at the gym, as described in another account), frustrated with the challenge of maintaining her physique despite a healthy lifestyle, food, social and beauty demands. Just when she laments her struggles, Kardashian magically appears in the captivating new SKIMS shapewear, poised to turn her dreams of an ideal figure into reality with a mere flick of her magic wand.

Laughs ensue as the woman dramatically asks if the fairy could be Khloé Kardashian, to which Kim replies she's indeed herself but is also playing the 'Fairy Butt Mother' here to ease one of life's burdens. Thanks to Kim's wand, the woman receives SKIMS shapewear that sculpts her body instantly, showcasing curves promised to be achieved without extensive effort or working out. Before vanishing, the humorous Kardashian advises her to get sufficient rest with the reminder, "SKIMS shapewear: because one thing should be effortless," as echoed by a voiceover.

Kardashian delights in using humor for this campaign, endorsing the philosophy of effortlessly looking and feeling good, stating in a release, "We love showing how looking and feeling your best should be as simple and easy as putting on SKIMS." As the woman in the ad departs blissfully with her renewed confidence, she playfully recalls the reality star's facetious warning not to forget to aim for enough sleep each night.

Earlier, SSP reported that Ashley Tisdale reduced social media presence due to "judgment and assumptions."