One year after launch, Threads boasts 175 million monthly active users

Threads, the rival social network to Elon Musk's X, has reached a significant milestone in its one-year journey, hitting over 175 million monthly active users. Meta CEO Mark Zuckerberg announced this achievement, bringing attention to the platform's growth. While not as explosive as its initial launch, Threads continues to steadily attract users. This is reported by SSP.

Unlike other social networks under the Meta umbrella, such as Facebook, WhatsApp, and Instagram, daily user numbers for Threads have not been shared, indicating that a considerable portion of its user base may consist of casual visitors rather than regular users.

Insider sources reveal that much of Threads' growth can be attributed to its promotion within Instagram, as both platforms share the same account system. This integration is expected to continue, consistent with Meta's strategy. The impressive milestone of 175 million monthly users in just a year deserves recognition, particularly considering Meta's past track record with standalone app experiments.

Mark Zuckerberg has expressed his belief that Threads holds the potential to become Meta's next billion-user app. To aid its continuous growth, Meta is focusing on markets like Japan, where it aims to expand and capture more market share from rival X.

Financially, Threads remains a loss leader for Meta at present, although the company is well-equipped to fund the app indefinitely. Plans are reportedly underway to introduce advertising on Threads in the coming year, tapping into the advertising infrastructure already established on Instagram. The platform's emphasis on lighthearted content and its deliberate move away from politics could position it as an attractive option for brands seeking a more brand-safe alternative to X.

Adam Mosseri, the head of Instagram, has previously expressed his desire for Threads to become culturally relevant and gain hundreds of millions of users. While there is progress yet to be made on this front, Threads' ongoing growth demonstrates that Meta has the time and opportunity to achieve this goal.