Swedish Supermodel Paulina Porizkova Speaks Out on Ageism, Embraces Wrinkles

Paulina Porizkova, a Swedish supermodel, is redefining perspectives on aging and beauty as she embraces wrinkles as a symbol of life's journey. At nearly 60, Porizkova is enthusiastic about her birthday, seeing it as a milestone where she has fulfilled societal expectations and it’s now her time to shine. Having navigated intense pressures of beauty in the limelight, she's now championing authenticity and encouraging women not to fear wrinkles, but to celebrate them for marking a life well-lived. This is prepared by SSP.

Porizkova's return as an ambassador for Estée Lauder highlights this mission. Originally, her work with Estée Lauder in the late '80s felt merely like employment, anchored by an esteemed modeling contract. Today, it’s a pioneering mission to challenge aging myths and societal perceptions tied to wrinkles. During an appearance on the Today show, she shared her views that wrinkles shouldn’t be met with horror equatable to acne, which she calls a disease, clarifying that wrinkles signify the privilege of life.

Her collaboration with Estée Lauder exemplifies a different beauty standard, communicating through their advocacy initiative the essence of ageless beauty. Gone are the days of rigorous skin-tightening techniques on social media for her; instead, you’ll see her in candid moments — whether offering makeup tips for maturing skin or posing barefaced with her unmistakably graceful gray hair — that inspire women to treasure their "map of life." She is inviting society, especially women growing older, to embrace their marvelous ongoing journey, to wear life experience as a badge of honor, and to resist societal dismissals associated with aging.

By encouraging women to cherish their aging skin while highlighting Esteé Lauder’s Advanced Night Repair Serum, Porizkova aims to inspire Gen-X and millennial women to appreciate their emergent beauty, aligning with her passionate anti-ageism stance that declares women "the best they've ever been." Despite societal inclination to sideline aging women, Porizkova's robust stance forwards a transformative narrative – one that affirms dignity, resilience, and timeless allure.

Earlier, SSP reported that Jessica Alba attended FireAid benefit after split from Cash Warren.