Teenager Devastated After Coffee Shop Opening Day Sees No Customers

Tom Oswald, an 18-year-old from Adelaide, Australia, experienced heartbreak when his newly opened café, Homeboy, attracted zero customers on its opening day. Tom launched his establishment in July last year, shortly after graduating from school. He understood that following his dream would present challenges, yet he was taken aback by the absence of visitors. This is prepared by SSP.

Tom has posted photographs and videos on social media, highlighting that his café also functions as an art shop. In addition to offering various coffees and baked goods, he encourages patrons to explore the artwork available for purchase. Despite a slow start, he remains motivated, with encouragement pouring in from supporters urging him to persevere.

Tom gained widespread attention on TikTok when he shared his experience of having "nobody" show up on his café's opening day. One video, which has gained over 1.3 million views, captures his empty shop, alongside the baked items prepared for sale. In the clip, Tom is seen despondently resting his hands on his head, with text overlay stating, "Opened a café and nobody came." Positive comments flooded in as viewers encouraged him to stay strong. One user exclaimed, "Me checking flights just to come and support this man's café." Others suggested promoting events to draw in customers, emphasizing the importance of word-of-mouth and local advertising.

In conversation with news.com.au, Tom acknowledged the quietness of certain days. "The café can get a little bit quiet at times, but it is expected and does not discourage me," he explained. He views these slower days as opportunities for reflection and planning, while busier days reinforce the importance of efficiency in operations.

Following his initial struggles, Tom's fortunes began to change due to the viral TikTok video. His story caught the attention of several Australian news outlets, leading many locals to visit and show their support. Tom recently updated his followers on TikTok, expressing gratitude to his customers. "Busiest week yet. Thx [sic] to all those who came in to support," he wrote, noting that he recorded his highest number of customers. He has successfully developed a lunch menu featuring diverse sandwiches, earning accolades from satisfied patrons.

"Keep going, man, you're doing great!" one supporter commented. A group of friends shared their positive experience, saying, "We got coffees, and I can say it was amazing." Another review lauded the establishment, stating, "Absolutely amazing coffee and A+ customer service. Will be back. Thanks, Homeboy."